It's a curious thing - I trend I've noticed, that I'd like to address.
I love supporting crafters, artisans, people of skill. I love supporting someone in their passion, who is making it happen outside the box of the corporate world.
But there's a few things that those people could learn from the corporate world:
1) Under promise and Over deliver. This will endear you to your customers, they will be loyal, and likely return. They will sing your praises on social media, the thing that helps drive your business. If you do the opposite (Over promise and Under deliver) you risk at best ostracizing them, at worst, generating poor reviews and negative word of mouth.
2) Communicate. I can not hammer on this enough. If you are doing custom work for someone, they want to know that they haven't been forgotten. Learn from the great crowdfunding campaigns - Communicate with them to the point of almost too chatty. Communicate true progress of the project. Communicate issues with deadlines well before the deadline. And by communicate, I don't mean throw a post up on Facebook for the world to see. I mean take the time to write to the individuals who have given you their hard earned pennies to let them know what's going on with their work.
3) Know your limits. If you're already buried under projects or burned out past simple repair, but someone comes to you with an awesome potential project, either be able to reprioritize what you've got going on, learn to properly communicate your extended projected timeline to the new client and see if that works for them, or learn how to say "no, not this time", gracefully.
Saying yes to everything, and doing everything half assed does the same thing as Over promise, Under deliver. You piss people off with missed deadlines, you miss people off with substandard deliverables, you generate the opposite of what you want.
Like I said, some thoughts. I should flesh them out a little better, but for years now I've been stung by a variety of highly talented, well meaning people who can't, or won't do those 3 simple things. It would have made a world of difference in our professional relationships.